If you are an IPA, you may be looking for a way to
- “Brand” your medical group and promote brand loyalty
- Tell members about the benefits of belonging
- Introduce your physicians to them through readable profiles
- Inform them about specialists available to them within your network
- List or feature key partners like hospitals and health plans
- Highlight what your group is doing to promote wellness through
education and prevention
- Announce health fairs, screenings and other special events
- Spell out your policies regarding privacy, use of services and other
issues that show your group’s commitment to its members
A medical group newsletter from SHM Publishing can do all that and more.
In a successful IPA, members like to feel a sense of belonging.
Your membership newsletter can help reinforce this feeling and
will contribute to business conservation.